Bizwall was envisioned and created by Nathalie Pham, an award winning staple of the New York arts scene, who worked as a graphic designer and web producer for Alternative Production during the dot-com boom.
Nathalie’s artistic abilities and flair for understanding the client enabled her to successfully work on projects for major corporations. Her sharp, clean designs were featured in a number of national ad campaigns and on high-traffic websites.
The experience Nathalie gained while working with Alternative Production really inspired her:
“I have an affinity for small and medium sized business that stems from working at Alternative Production. It was a fun, creative environment where each individual could have a direct and meaningful impact on the business”.
This inspiration drove Nathalie to open her own company. NPcreate started with a project to create a music management system for live production for NBC. Nathalie’s company also worked with smaller organizations, developing brands, websites, and other marketing assets.
“It was hard work”, she recalls. “Not just for me as the designer, but also for the clients. These companies were often in a process of growth - searching for the right way to position their organization. As small businesses, their focus and direction could change quickly. When it did, they would have to change their website to reflect this. It was a challenge for a small company to maintain its website, both from a labor, and a financial point of view. It was difficult for them to justify spending thousands of dollars every time a change was needed. I felt that there must be a better way.”
After significant research, NPcreate created Bizwall as a solution that would help web designers to produce professional websites for small enterprises, with an affordable price tag and without compromising quality.
“I gained the experience to envision a complex platform, and was able to create and develope it while I was working on the NBC project.” explains Nathalie, CEO of NPcreate. “The challenge was to find the appropriate technology and an experienced team to build a solution that really focussed on creating good designs to help clients market their businesses.” Originally, the team entered the art market – an environment the CEO cares for deeply – with WhiteArtWall. WhiteArtWall provided high quality website platforms for artists to show their artwork, and as the solution evolved, Bizwall was born.
The NPcreate team has developed a website design platform that is easy to update and expand, is affordable, and enables the designer full flexibility in their designs.
“I started Bizwall because every business should be able to afford a professional website”, says Nathalie Pham.
In the Media